The Cliffs of Moher (Irish: Aillte an Mhothair) are located at the southwestern edge of the Burren region in County Clare, Ireland. They rise 120 metres (390 ft) above the Atlantic Ocean at Hag's Head, and reach their maximum height of 214 metres (702 ft) just north of O'Brien's Tower, eight kilometres to the north. The tower is a round stone tower near the midpoint of the cliffs built in 1835 by Sir Cornelius O'Brien. From the cliffs and from atop the tower, visitors can see the Aran Islands in Galway Bay, the Maumturks andTwelve Pins mountain ranges to the north in County Galway, and Loop Head to the south. The cliffs rank amongst the top visited tourist sites in Ireland, and receive almost one million visitors a year.
The cliffs are one of the most popular tourist destinations in Ireland and topped the list of attractions in 2006 by drawing almost one million visitors. Since 2011 they have formed a part of the Burren and Cliffs of Moher Geopark, one of a family of geotourism destinations throughout Europe which are members of the European Geoparks Network.
In the 1990s, Clare County Council initiated development plans to enable visitors to experience the cliffs without significant intrusive man-made amenities. In keeping with this approach, the Cliffs of Moher Visitor Experience was built into a hillside approaching the cliffs. The centre is also intended to be environmentally sensitive in its use of renewable energy systems including geothermal heating and cooling, solar panels, and grey water recycling.
The €32 million facility was planned and built over a 17-year period, and officially opened in February 2007. Facility exhibits include interactive media displays covering the geology, history, flora and fauna of the cliffs. And a large multimedia screen displays a bird's eye view from the cliffs, as well as video from the underwater caves below the cliffs.
The visitor's centre charges €6 per adult, with children under 16 admitted free. Charges include parking, access to the visitor centre and Atlantic Edge exhibition, and a contribution towards conservation and safety at the cliffs.
The Cliffs of Moher Visitor Experience won an award in the "Interpret Britain & Ireland Awards" 2007 awarded by the Association of Heritage Interpretation (AHI). Although the award was specifically for the Atlantic Edge exhibition, the AHI assessed the entire visitor centre and site. The citation stated that the entire visitor centre was "one of the best facilities that the judges had ever seen." Separate ferry trips also allow tourists to view the cliffs from sea level.