The symbol was designed by Fraser Brunner, a member of the Souvenir Committee and curator of the Van Kleef Aquarium, for the logo of the Singapore Tourism Board (STB) in use from 26 March 1964 to 1997 and has been its trademarked symbol since 20 July 1966. Although the STB changed their logo in 1997, the STB Act continues to protect the Merlion symbol. Approval must be received from STB before it can be used. The Merlion appears frequently on STB-approved souvenirs.
The merlion— a mythical creature with the body of a fish and the head of a lion— occurs in a number of different artistic traditions. Lions with fishtails can be found on Indian murals at Ajanta and Mathura, and on Etruscan coins of the Hellenistic period. Merlions, or ‘heraldic sea- lions’, are an established element of Western heraldry, and have been used on the coat of arms of the cities of Portsmouth and Great Yarmouth in the United Kingdom; the City of Manila; and the East India Company.
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